Insight's new website - a challenge of audiences
Insight's redesigned website launched this week. It looks really great if we say so ourselves. Huge thanks to the brilliant web designer Colin Derham.
This was a challenging project. Insight's previous website layout struggled for two main reasons. First, it didn't really explain what Insight is or what it does. It also tried to speak to all of Insight's audiences and stakeholders.
Since Insight is so large and the audiences are so different - researchers, business, general public, press - we decided that the best way to approach this was to develop a series of landing pages, each with the information a particular audience needs. So we have Insight for Business, Insight for Research, Insight Education and Public Engagement and Insight for News. Congrats all!