We and our partners provide a suite of web services including:
- Website overhaul and design
- Branding and messaging advice
- Content writing
Case Study: Insight Centre for Data Analytics - a challenge of audiences
This was a challenging project. Insight's previous website layout struggled for two main reasons. First, it didn't really explain what Insight is or what it does. It also tried to speak to all of Insight's audiences and stakeholders. Since the audiences are very different - researchers, business, general public, we decided that the best way to approach this was to develop a series of landing pages, each with the information a particular audience needs. So we have Insight for Business, Insight for Research, Insight Education and Public Engagement and Insight for News